Tesco Homeplus Virtual Subway Store

Again, I’m late to the party here – I saw this a few weeks ago and marvelled at the idea and after seeing it several more times, decided it deserved a blog post. As someone who has tried Online shopping (and been disappointed by the extremely late delivery service and lack of fresh vegetables) I believe this may be a step in the right direction. I’m sure working out the mechanics on a mass scale is rather difficult so I’d be interested to see the logistics report and cost – however, in terms of innovation and improving a brand’s visibility, I certainly applaud Tesco Homebase for using the technology/marketing channels available (mobile apps, QR codes, exposure opportunities in the subway) to their advantage!


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