A clever use of Online media spend

Most of us wouldn’t know how much it costs to takeover the MSN or Yahoo homepage for the day. But it costs A LOT. We’re talking in the hundred thousands, depending on how long you expect your ad to feature, exactly how disruptive it is and whether it’s interactive or not. But not every company has the budget for fancy Online executions and are restricted to media spend on a few digital banners on low to medium traffic websites.  Even then, the questions remains – will the click-through-rate be worth the money spent and will it reach your intended target audience or fail to entice even a sweep of the eye?

Solve Media came up with an effective strategy to remove these questions: use an environment where Online viewers have to respond to the advertisement in order to complete a transaction. I’m talking about those frustrating ‘are you human’ detectors that request you to fill in nonsensical text to prove you are not an automated robot. Check out the video, taken from Adweek and decide for yourself if the verification process just got better…or worse:

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