Clever offline activation idea from Bud Light

These days with online activation so easily attainable most people forget that an offline experience often spreads further and creates a longer lasting impression. While we can delete an email or click through the latest online marketing campaign in a second, getting your product in the hands of consumers is invaluable and not always that easy to do – at least in a creative way.

However Bud Light has proven that it’s the simple ideas that count – with their ‘write on’ beer labels and while it says for a limited time only, it’s the type of fun party trick that will no doubt be around of a while and no doubt quickly imitated by competitors. Well done Bud Light. I might even start drinking your awful beer!


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